As of this month I’ve been blogging for 9 years, but it’s really only in the last year that I’ve made significant progress.
I have made a lot of mistakes along the way. A LOT! One of the biggest mistakes that I made was not renewing my CoSchedule membership, not once, but twice.
What is CoSchedule?
CoSchedule is an all-in-one marketing platform, a social media manager, and an editorial calendar all in once place. It integrates with tools such as WordPress, Google Analytics, Evernote, Google Docs, MailChimp, Zapier, and more, so that everything is right at your finger tips rather than jumping back and forth between programs.
I love that the calendar is integrated right into the WordPress dashboard, so I can schedule posts and they’re in the calendar right away. I can also create task lists for each post that remind me to do things like make Pinterest graphics, add affiliate links, and all the dozens of other small but significant tasks that are necessary to get each post live and promoted.
But, where CoSchedule really comes to life for me is social media. Listen, I haaaaaate social media. Hate it. But we all know it’s a necessary part of blogging.
Last year I decided not to renew my CoSchedule membership and decided I’d try to use the native scheduling program from within Facebook because it’s free. The problem is, I never remembered to schedule posts. I’d have to re-size an image specifically for Facebook, upload it, add the link, and schedule it each time.
Getting a week’s worth of posts scheduled to Facebook would take me a couple of hours. Sure, Facebook’s scheduling program is free, but I start charging for my time at $30 per hour, and if it’s taking me two hours per week that ends up being $240/ month of my time just on scheduling Facebook.
I also tried hiring a VA to handle my social media, and that ended up being a total waste of money (over $200 per month PER PLATFORM), as well as feeling really inauthentic and off brand.
CoSchedule costs $40 per month – so a little more than one hour of my time – and has all of the social platforms integrated. Instead of painstakingly re-sizing and uploading photos to Facebook and Instagram, I can schedule them directly from within the post. CoSchedule pulls the images I’ve already uploaded to WordPress, so they’re right there when I need them.
They’ve also got this amazing ReQueue feature that lets you reuse and recycle your top posts. So I add all of my evergreen content into one list and adjust the settings for how frequently I’d like the same content to be shared. I’ve told CoSchedule it can share a Facebook post twice a month, and that I don’t want it to post to my Facebook page more than three times per day including any new content I schedule.
It takes the posts I’ve selected and fills in the gaps, posting at times that are optimized for my audience. I’ve also set up a list for summer recipes that will post a couple of times per week up until the end of August, at which point I’ll activate my autumn recipes list.
Needless to say I have officially smartened up, and since I’ve got a new website that I’m really proud of, I’ve signed up with CoSchedule once again. This time it’s for life, because truly, I can’t live without it.
Here’s why you should consider signing up with CoSchedule:
1) The $40 per month covers scheduling for Facebook, Instagram, Twitter, Pinterest. Scheduling programs for any of those social platforms individually start at around $10 per month, so this is your one stop shop for everything.
2) You don’t need to upload anything! All the images, links, etc, are already there for you in WordPress.
3) You can repurpose your best social content at the click of a button, which will save you hours of scheduling time each week.
4) The drag and drop editorial calendar will keep you organized AF. Set reminders for tasks from the most important to the most mundane and Coschedule will keep you on track.
If you’re interested in giving CoSchedule a try, you can sign up for a 14 day free trial totally free. You don’t even need to provide your credit card information! There’s absolutely no risk, but I’d say there’s the potential for huge rewards. Give it a try and let me know what you think!
Disclosure: this post contains referral links. I received a discount on my yearly membership as compensation for this post. All opinions are my own.